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Exclusive beer ‘Sweet Alberta’ coming to Banff as part of rock show

"To me, it doesn’t get any sweeter than being in Banff and playing a rock-n-roll show."
Todd Rutledge, Scott Wiber, Jesse Roads, and Nathan Prestie at the Sawback Brewing Co. in Red Deer. SUBMITTED PHOTO

BANFF – Come for the beer, stay for the tunes.

Alberta rocker Jesse Roads returns for three nights at the Rose & Crown Banff this week and is bringing two casks of his exclusive beer “Sweet Alberta” with him.

“When you’re looking at Alberta, and you say ‘Sweet Alberta’, to me, it doesn’t get any sweeter than being in Banff and playing a rock-n-roll show,” said Roads.

“I kind of felt if we were doing a beer, this would be a really cool thing.”

The Red Deer-based musician performs Thursday, Friday and Saturday (June 23-25) at 10 p.m. at the Banff venue. Friday and Saturday have a $5 cover.

One cask of Sweet Alberta will be tapped during Friday night’s show. And should the weather hold up, the other cask will be tapped Saturday afternoon on the Rose’s roof patio at approximately 3 p.m., where Roads will be before the evening show.

“If anyone wants to come say hi or hang out and have a pint of the Sweet Alberta beer, I would love to say hi and all that jazz,” said Roads.

“If they let me, I’ll personally tap the cask.”

The refreshing idea raised the bar during the making of the music video for Roads’ “Sweet Alberta". The rock team attached the beer concept to the video's premiere last Saturday.

Only three casks of Sweet Alberta were brewed at Sawback Brewing Co. in Red Deer. Roads’ drink is based off the brewery’s award-winning Hazy Blonde Ale.

Only one cask was opened at last weekend's show in Red Deer. The other two are being saved for Banff.

With a pinkish-rose hue, Sweet Alberta has a fruity raspberry tea flavour with a bit of tartness. It’s about five per cent alcohol percentage.

‘It’s nice and crisp and it just leaves you wanting a couple more,” said Roads. “It’s an amazing summer beer.”

On top of hosting the pint party, Roads is pumped to play at his “favourite place to be.”

Roads has been giving audiences a sneak peek of his newest album, Good Seats at a Funeral, during his latest stint of gigs.

The album is a reflection of his past trauma and mental health awareness.

“An update on Good Seats at a Funeral, we were looking at literally the first week of July for probably an exclusive Bandcamp release and it will come everywhere after,” said Roads.

“We got a couple new songs to throw into the mix and always we’ll be super stoked to keep the party going and make some noise.”

Jordan Small

About the Author: Jordan Small

An award-winning reporter, Jordan Small has covered sports, the arts, and news in the Bow Valley since 2014. Originally from Barrie, Ont., Jordan has lived in Alberta since 2013.
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